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Jeon was born in Seoul, and studied in the Department of Theater and Film at Dongguk University. She began her career as a model in 1997, and after appearing in a number of TV sitcoms, her movie debut came in White Valentine in 1999. Her biggest breakthrough was in My Sassy Girl a romantic comedy that won her the Best Actress award at the Daejong Film Festival in 2002. In 2004, Jeon starred in Windstruck, a 2004 South Korean fantasy-romantic comedy directed by Kwak Jae-yong. The film was a major success, ranking as the 8th-highest grossing Korean film of 2004. In 2006, she starred in Daisy.
Since her debut as a model for Echo, Jeon has modeled for many fashion companies and more recently, in advertisements for mobile phones and cosmetics. In 2005, she became the first Korean artist to feature on the cover for the famous fashion magazine ELLE.
Jeon will play the lead role of Saya Otonashi in the live-action version of Blood: The Last Vampire, which is to start filming in China and Argentina in March 2007. It is slated for a Spring 2008 release.
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